Pokemon releases in the U.S. this week for the Nintendo DS. Since Pokemon is a license to print money (there are over 500,000 pre-orders) there are two different versions; Pearl & Diamond.
Now I've already about the educational and literary benefits of Pokemon... and I'm not alone in that thinking. But in the honor of a game where the goal is to collect hundreds of unique creatures, train them and battle them against others, I wanted to throw out a marketing application.
Collectible Librarian Cards...
Hear me out here before you write this off. I know the librarian trading cards in the library world has already come and gone. It was hot for a while, but I haven't heard much buzz recently. I never really found the idea all that appealing... it always just seemed tacked on to pop culture. But what if the trading cards are tied to library services and there are rewards for collecting them. Here's my pitch:
- Each staff member has a unique card, with abilities and description of the services they provide (a card for the inter library loan staffers, circulation, reference, acquisitions, etc.)
- Students would receive a card when they used the related service (borrowed a book, checked out an item, asked a reference question, requested a new title, etc.)
- There would be weekly drawings for prizes, where students would write their names on any collected card for the drawing
- In addition, after a set period of time (4 weeks), there would be prizes for any student who collected a full set
How have other libraries used "library trading cards," what examples do you have?
Images via Amazon